Monica + Andy
Year:
2019–2021
Industry:
Baby + Kids Fashion
Services:
Brand Design, Digital + Print
Monica + Andy is an organic baby clothing company that believes in a world where parents and parents-to-be feel supported and confident in their choices. As a designer, I was able to bring visual stories to life on multi-channel projects across all brand marketing, including paid ads, emails, packaging, website assets, and more. I provided photography direction to promote monthly new print releases.
Store window displays: Gummy Bear Print
Social Paid Ads
This flat lay inspires and gives expecting parents ideas on how to announce their own pregnancy announcement during the Spring season. One of the top-performing photos on Instagram for likes and comments.
Art direction, prop-sourcing, styling by Amy Cheung, Photography by Kelsi Greef
To bring the moon print to life, we used cloud motifs passing by to create an evening sky, emphasizing the passage of time as indicated by the moon phases.
Art direction, prop-sourcing, styling by Amy Cheung, Photography by Kelsi Greef
To build excitement for our Goldendoodle print, I photographed a pregnancy announcement (featuring my sister’s dog) to inspire expecting paw-rents. Our Instagram post started a trend with many customers taking photos with our clothes and their own pups!
Art direction, photography by Amy Cheung
This creative flat lay to promote Strawberry Jam print was inspired by picnics, fruit, and the anticipation of the warmer seasons ahead.
Art direction, prop-sourcing, styling by Amy Cheung, Photography by Marie Ponce
One of the top-performing paid ads, our New Arrivals GIFs features the new styles and limited edition prints every month.
GIF production by Amy Cheung, Photography by Sarah Boudreau
A pregnancy announcement featuring our maternity grey robe and the Mini Hospital Cuddle Box.
Art direction, styling by Amy Cheung and Sarah Boudreau, Photography by Sarah Boudreau
Website and email designs
